Document ID: MR-TOS-2026-V4 • Effective: February 18, 2026
These Terms of Service ("Terms") constitute a legally binding agreement between you and MetricRig. By accessing or using any part of our Service, you agree to be bound by these Terms. These Terms are governed by the laws of British Columbia, Canada. Any disputes shall be resolved exclusively in the courts of Vancouver, BC.
In these Terms:
By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must immediately cease using the Service.
We reserve the right to modify these Terms at any time. Your continued use of the Service after any such changes constitutes your acceptance of the new Terms. We will update the "Effective Date" at the top of this page when changes are made.
MetricRig provides a suite of browser-based calculation and visualization tools designed for logistics, finance, marketing, and operations professionals. Our tools include, but are not limited to:
⚠️ ESTIMATES ONLY — INDEPENDENT VERIFICATION REQUIRED
All outputs generated by MetricRig tools are high-level estimates intended for reference and planning purposes only. They are not exact figures and should not be treated as such. Results are based on standard industry formulas and general assumptions that may not reflect your specific shipment conditions, carrier agreements, tax situation, regulatory requirements, or business circumstances.
Before acting on any output from this Service, you must independently verify all figures with the relevant carrier, customs authority, financial advisor, accountant, legal counsel, or other qualified professional. MetricRig expressly disclaims all responsibility for decisions made in reliance on its outputs without such independent verification.
The Service does not constitute, and must never be construed as, professional logistics advice, freight brokerage services, financial advice, tax advice, legal advice, investment advice, or any other form of professional counsel.
MetricRig operates on a client-side architecture. This means:
localStorage, which stores data exclusively on your device.Data Portability: You may export your data using any export features provided by the tools (e.g., PDF, CSV). Data Deletion: You may delete all locally stored data at any time by clearing your browser's cache and localStorage.
You agree that you will:
You agree that you will NOT:
The Service, including its original content (excluding User Data), features, functionality, design, "look and feel," algorithms, source code, and all intellectual property rights therein, are and will remain the exclusive property of MetricRig and its licensors. The Service is protected by copyright, trademark, and other laws of Canada and foreign countries.
Your Data: You retain full ownership of all User Data that you input into the Service. Because MetricRig operates on a client-side architecture, we do not claim any ownership rights to your User Data.
Feedback: If you provide us with any feedback, suggestions, or ideas regarding the Service ("Feedback"), you hereby grant us a perpetual, irrevocable, non-exclusive, royalty-free, worldwide license to use, reproduce, modify, publish, distribute, and sublicense such Feedback for any purpose without any obligation or compensation to you.
IN NO EVENT SHALL METRICRIG'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID TO METRICRIG, IF ANY, IN THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE DATE THE CLAIM AROSE; OR (B) ONE HUNDRED CANADIAN DOLLARS ($100 CAD).
Without limiting the foregoing, MetricRig shall not be liable for any loss or damage arising from: (i) your reliance on any calculation, estimate, or output generated by the Service without independent professional verification; (ii) inaccuracies in carrier rates, freight class tables, or industry benchmarks used as inputs; (iii) your failure to consult a qualified professional before making a business, financial, or logistical decision; or (iv) changes in carrier pricing, regulatory rules, or market conditions that occur after any information was published on this Service.
You agree to defend, indemnify, and hold harmless MetricRig and its officers, directors, employees, agents, licensors, and service providers from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property, privacy, or proprietary right; (d) any claim that your use of the Service caused damage to a third party; or (e) your reliance on any calculation, result, or output generated by the Service.
Governing Law: These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without giving effect to any choice or conflict of law provision or rule.
Exclusive Jurisdiction: Any legal suit, action, or proceeding arising out of or related to these Terms or the Service shall be instituted exclusively in the courts of the Province of British Columbia, located in the City of Vancouver. You waive any objection to the exercise of jurisdiction over you by such courts and to venue in such courts.
Arbitration: Any dispute, controversy, or claim arising out of or relating to these Terms, including the formation, interpretation, breach, or termination thereof, may, at MetricRig's sole election, be referred to and finally determined by arbitration in accordance with the Arbitration Act (British Columbia). The place of arbitration shall be Vancouver, British Columbia. The language of the arbitration shall be English.
Class Action Waiver: TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND METRICRIG AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.
MetricRig shall not be liable for any failure to perform its obligations under these Terms where such failure results from any cause beyond MetricRig's reasonable control, including, without limitation, mechanical, electronic, or communications failure or degradation, acts of God, war, terrorism, civil unrest, riots, embargoes, acts of civil or military authorities, fire, floods, earthquakes, accidents, strikes, epidemics, pandemics, or shortages of transportation, facilities, fuel, energy, labor, or materials.
We may terminate or suspend your access to the Service immediately, without prior notice or liability, for any reason whatsoever, including, without limitation, if you breach these Terms.
Upon termination, your right to use the Service will immediately cease. All provisions of these Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable while preserving its original intent, or if such modification is not possible, such provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect.
Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and MetricRig regarding your use of the Service and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Service.
If you have any questions about these Terms of Service, please contact us at:
Email: support@metricrig.com
Jurisdiction: British Columbia, Canada
Shopify and Amazon have fundamentally different unit economics: Shopify charges lower per-transaction fees (2.9% + $0.30 for Shopify Payments) but requires significant customer acquisition investment, while Amazon FBA charges 15–17% referral fees plus fulfillment fees of $3.22–$6.00+ per unit, but provides built-in traffic with lower CAC. For a $40 product with a 50% gross margin, contribution margin per order on Shopify DTC runs approximately $8–$14 after paid acquisition; the same product on Amazon FBA typically yields $4–$8 after fees, with much lower upfront CAC. The winning platform depends entirely on your margin structure, brand strength, and ability to drive owned traffic — brands with strong repeat purchase economics and high LTV favor Shopify; high-velocity, commodity-adjacent products favor Amazon.
Shopify's payment processing fees in 2026 depend on your plan and whether you use Shopify Payments or a third-party gateway. Shopify Payments rates range from 2.9% + $0.30 per transaction (Basic plan) down to 2.15% + $0.30 (Shopify Plus), with zero additional transaction fees. Using a third-party payment gateway adds a 0.5–2.0% transaction fee on top of the gateway's own processing rate, effectively doubling your payment cost for most merchants. For a store doing $50,000/month in revenue, switching from a third-party gateway on the Basic plan (potentially 5.4% total fees) to Shopify Payments (2.9% + $0.30) saves approximately $1,250/month — enough to justify a Shopify plan upgrade to access lower rates. Use MetricRig's Unit Economics Calculator at /finance/unit-economics to model how processing fee changes flow through to contribution margin per order.
Contribution margin per unit is selling price minus all variable costs associated with producing and delivering one unit — the dollar amount each unit contributes toward covering fixed costs and generating profit. The formula is: Contribution Margin Per Unit = Selling Price Per Unit - Variable Costs Per Unit. A product selling at $80 with $32 in variable costs has a contribution margin of $48 per unit and a contribution margin ratio of 60%. This metric directly drives break-even analysis, pricing decisions, and product mix optimization. Use the Unit Economics Calculator at metricrig.com/finance/unit-economics to model contribution margin alongside LTV and CAC for a complete unit economics picture.
Liquidation preferences give preferred stockholders (investors) the right to receive a multiple of their invested capital before common stockholders (founders, employees) receive anything in an acquisition or wind-down. A company that raises $30M across three rounds with standard 1x non-participating preferences must sell for more than $30M before founders and employees see a single dollar of proceeds. With participating preferred — where investors take their preference AND share pro-rata in remaining proceeds — the breakeven exit price for common shareholders rises even further, often making employee stock options economically worthless at exit valuations that appear successful on paper. In a $50M acquisition of a company with $28M in cumulative liquidation preferences and participating preferred structures, it is entirely possible for a founder who owns 30% of the fully diluted cap table to receive less than $4M — while investors collectively receive $46M.
In 2026, Facebook CPMs have risen. Average CPM is $14.50, but varies wildly by industry. B2B SaaS CPMs (>$30) are significantly higher than eCommerce (<$10).
YouTube ads ROAS benchmarks in 2026 average 2x–5x for direct response video campaigns, with top-performing ecommerce and lead generation advertisers reaching 6x–10x. YouTube operates more as a mid-to-upper funnel channel than Instagram or Google Search, which means its attributed ROAS often understates its true contribution to revenue when viewed through a multi-touch lens. Calculate your YouTube break-even and target ROAS at /marketing/adscale.